FIFA World Cup Russia 2018 drawing worldwide attention is near at hand. The event will take place in 11 Russian cities from June 14 to July 15. Then 32 teams standing out from five continents will gather in Russia for a showdown. Chery, the most popular Chinese auto brand in Russia, joined hands with Zarulem, Russia’s largest and most renowned auto magazine, to present an event named « Chery takes you to tour World Cup stadiums », to have close contact with customers and cheer the World Cup.
Time-honored Luzhniki Stadium, cool and high-tech Saint Petersburg Stadium, functional Nizhny Novgorod Stadium…all matches will take place in 12 stadiums of 11 cities. Apart from a tour of the World Cup stadiums, Chery integrated its online and offline advantages to organize a series of thematic activities along with dealers, such as storefront decoration, special car display, test driving invitation and quiz with prizes. While conveying Chery’s concept of « Fun to Russia » to consumers, Chery enabled consumers to access its products at close range and experience its brand charm.
Zarulem is Russia’s largest auto magazine. With 1.8 million readers for each issue, it is popular in Russia. Remarkably, Chery organized Autolady with Zarulem early in 2017, thereby accumulating rich cooperation experience. Joining hands with Zarulem once again to cheer the World Cup is Chery’s beneficial attempt to enhance brand experience and shows its determination to deepen its operations in Russia.
Over the past decades, Chery has won a lot of honors in Russia. Chery was named the « Most Popular Chinese Auto Brand » in Russia for three consecutive years, came out on top in the « 2018 Dealer Satisfaction Survey », had car parc of 200,000 units and was ranked first among Chinese auto brands in terms of cumulative sales. These achievements show that Chery’s products and brands enjoy great popularity among Russian consumers. Particularly, Tiggo 2 and New Tiggo 3 have become well-renowned products in Russia.
With the soul-stirring and star-studded World Cup around the corner, Chery’s new SUV-Tiggo 4 will embark upon a journey of competition in Russia where world-renowned auto brands gather. Let’s forge ahead, defend honors and witness their moments of glory.
